Perhaps not the Data you need, but this picture is probably as useful as the data you currently have.
How effective is your website in getting visitors to do anything?
Does your website ask anyone to do something?
If you want your website to be as influential as it can be, you have only 2 options open to you.
You can use guesswork based on how you feel a site influences people.
Or, you can take a proven, data-driven approach to analysing what’s most effective in influencing your visitors.
First, what exactly do I mean by an effective website?
When you ask someone to do something, does anyone actually do it?
Are you even asking people to do stuff… you might not realise it, but you probably are.
Some examples of things you might be asking your visitors to do include:
- click a link
- download a file
- sign-up to a newsletter
- create an account
- buy your wonderful product
- …
Out of 100 visitors to your site, how many actually click that link you ask them to… 1? 5? 50?
If your site prompts the visitor to do something, wouldn’t you want as many people doing it as possible?
It is after-all why your website is there in the first place – to be influential.
So basically, you want your website to be more influential. To achieve this, it must be more effective at getting people to do stuff you ask them to do.
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